Profile 360
Unified Risk Intelligence Platform for NBFCs
57%
Faster Approval
100%
Time Eliminated
92%
Satisfaction
Enterprise Product Design
57%
TAT Reduction
35 min → 15 min approval time
100%
Aggregation Time
12 min → 0 automated data pull
67%
Productivity
15 → 25 profiles per analyst/day
92%
Satisfaction
High analyst satisfaction score
Problem Snapshot: Fragmented Systems
5+ tools used per profile
Manual data stitching across systems
High cognitive load on analysts
Business Goals
Reduce Turnaround Time (TAT)
Reduce Non-Performing Assets (NPAs)
Increase Analyst Productivity
UX Goals
Clarity - DPD surfaced first
Trust - Show data sources
Cohesion - Seamless drill-down
Target Users
Designed for two distinct personas with different needs
Credit Analyst
Deep Analysis
DPD tracking & monitoring
Credit limit evaluation
Risk assessment & validation
Relationship Manager
Fast Decisions
Quick summary overview
Client interaction data
Rapid approval workflows
Design Complexity
Principal-level challenges solved
Multi-source data integration
Complex risk computation
Time-series DPD tracking
Compliance constraints
High data density UI
Key Product Decisions
Strategic design choices that defined the platform
DPD First Architecture
Surface risk immediately at the top of every view. Critical risk indicators (Days Past Due) are visible before any other data, enabling analysts to make instant risk assessments.
T-Pattern Layout
Horizontal scan first for quick overview, then vertical drill-down for deep analysis. This information architecture mirrors natural reading patterns and analyst workflows.
Sticky Context Header
Customer identity and key metrics remain visible during deep scrolling. Prevents context loss when analysts navigate through complex, data-dense sections.
Progressive Disclosure
Summary view by default with expandable details on demand. Reduces cognitive overload while maintaining depth accessibility for power users.
User Flow
From search to decision in minutes, not hours
Search
0-3 sec
Find customer profile
Scan
3-10 sec
Quick overview of risk
Validate
10-30 sec
Verify key data points
Deep Dive
30-120 sec
Detailed analysis
Decide
120+ sec
Make approval decision
Impact & Results
Measurable improvements across key business metrics
57% ↓
Approval Time
35 min
→
15 min
Reduced average loan processing time
Faster decisions = Better customer experience
100% ↓
Data Aggregation
12 min
→
0 min
Eliminated manual data collection
Automated = Zero human error
67% ↑
Analyst Productivity
15 profiles
→
25 profiles
Profiles handled per analyst per day
Efficiency gains = Cost savings
92%
User Satisfaction
Low
→
High
Analyst satisfaction score
Happy analysts = Better decisions
Stakeholder Impact
Driving business value across the organization
Enabled faster credit decisions
Reduced decision-making time from hours to minutes through unified data access and intelligent risk surfacing
Reduced operational dependency
Decreased manual interventions and cross-team coordination needs by 45%, freeing up resources for strategic initiatives
Improved risk visibility
Enhanced transparency across all stakeholder levels with real-time DPD tracking and automated risk scoring